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Post-Decision
Dissonance
from "Mediator
Blah...Blah..." by Geoff Sharp
I spent this last week rising at 5.30am to
head down to a pristine Fijian beach on the Pacific Ocean.
I would sit on the sand, bleary eyed in my
lavalava, watching the fishermen bring in their catch for the early morning wet
markets of Suva and Nadi.
When we're on holiday I'm on breakfast duty
and I clumsily bargained with the fishermen for our daily coral trout or large
crab.
But there was, believe it or not, a definite
downside to this idyllic existence.
You see, I spent the rest of the day
wondering whether or not I got a bargain there on the beach.
Having cut out the middle man I fully
expected to be well ahead but I still found time to sneak off to the local
village market later in the day to compare my morning's purchase.
Its a stretch, but my experience at mediation
has been similar... after parties have made a decision to settle they will often
feel dissonance about the possibility of having been taken... what is with that?
When I did see my fish in the market for
less, I would look at it and say 'well, its not as fresh' or 'actually
its not as fat...' Anything to reduce the dissonance I was feeling and make
my deal on the beach seem more attractive.
There's research
on Post-Decision Dissonance.
Three
conditions are found to heighten post-decision dissonance:
1. the importance of the issue
2. the amount of time an individual delays in choosing
3. the difficulty involved in reversing the decision once it’s been made
But do I have a role as mediator to involve myself in something that may or may
not take place after the mediation?
Well duh, I think so... durable outcomes,
settlement stickability... ring a bell?
Last week's decision of the California Court
of Appeal in Simmons v.
Lida Ghaderi should remind us of the importance of that.
We may also get some clues on what mediators should do when faced with buyer's
remorse from advice to lawyers when faced with the same problem in an out of
court settlement...'cognitive dissonance theory reminds us that anxiety
stalks our clients from the time they select us to work for them... Smart
lawyers will try to eliminate doubt and ambiguity in client relations by...
[read more]
About The Author
Geoff Sharp is a commercial mediator and barrister in
Wellington, New Zealand. He has been publishing his well-regarded
mediation blog 'Mediator
Blah...Blah...' since December, 2005.
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