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Starting
Your Own Website
by Scott Bianchi
There are many people I have spoken with that would love to
start their own website but they just do not know where to begin, or they are
too intimidated. If you are one of these people, hopefully this article will
ease your mind. My goal in writing this article is to make the website building
process as easy as possible. I will also share some of my mistakes with you so
you can avoid those and hopefully minimize your own.
Once you have come up with the idea in which you want to build
your site around you need to develop your site with the goal of having people be
able to find it. Seems obvious but a lot of people, and I was guilty of this
with my first site as well, think they build a site and upload it and BAM flocks
of people will find it. Well, it doesn’t work that way at all. Even if you get
your site on the net and submit it to the major search engines it still does not
mean it will even show up in a search. My first site, which is no longer even on
the net, got no visitors and I couldn’t figure out why. It was about politics,
so I knew the subject matter was relatively popular. You can put together the
best site possible but if nobody finds it what good will it do you?
Keeping this in mind, let’s discuss the building of the site.
If you are looking for a inexpensive, not very involved, site there are many
free site builders out there. For my first site I used, www.cutesitebuilder.com.
You go to the web development option on this site and you will see Cute Site
Builder. This was a very easy tool to use, however it is very limited in what it
can do. There are certainly many other free options, I just do not have personal
experience with any others to make recommendation. If you want a more involved
site you can pay for a site building program. For my current site,
www.bestinternetbargains.com, I purchased Dreamweaver 8. They offer a 30 day
trial period first, which I recommend. It costs $399 for the program so you
should be sure you like it before dishing out the money. Here is the link to the
page on my site, to make it a little easier for you. http://www.bestinternetbargains.com/electronics-computer%20software.dwt.
It is found under Macromedia.
Once you find a building tool you are comfortable with you start
building. There are many programs out there to make your site as interesting and
attractive to look at, just like above some can be free and some can cost you.
For my logo on my site I used a site called www.flamingtext.com. They have many
different options for you to build any logo you want. They also have buttons and
things like that as well. I had some good luck with this site and I would
recommend it highly. But, just like anything else on the net, there are hundreds
of other options out there. Find the one that suits your needs and comfort level
the best.
Back to writing the site to make people be able to find it. I
bet you thought I got off track. You need to select key words that best describe
your site. What are keywords, right? If someone were looking for your site and
were to do a search in Google for example, what words might someone type in to
find your site. How do you know what words are the right ones to use? There are
a few sites out there for that but you can try www.overture.com. This is not for
all search engines though. From all the information I have read you multiply the
results times 8 and that will give you the estimated searches for a particular
word for the previous month.
Most people would think that you need to pick the most popular
word as it means there is a greater chance to be found. This is not the case.
The more popular words have much greater competition so a new site would be
fighting an uphill battle. There is a tool I HIGHLY recommend to you that will
explain this much better than I could. It is called SEO Elite . It is $167 but
WELL worth the investment. It will explain things like meta tags, head tags, alt
images, and then some. All these things were Greek to me before I bought the
program. After using the program and using the techniques I now understand all
those things and how they can catapult you to the top of the page rankings. Most
sites do not use these tools properly, if at all.
There are other sites that are free and promise to get you
truckloads of traffic to your site. I joined a couple and they did increase my
traffic. One example is www.trafficswarm.com. The problem with sites like this
is, you earn visitors by visiting other sites and earning credit points. The
more credit points you earn the more people see your site. It is very time
consuming to earn points. In addition to that, people are just clicking on links
to earn points, they don’t even read your site most of the time. So, just be
smart about where you spend your time and money, they are both valuable and
limited.
I think I have hit on some of the key points that should help
you get started. Some of what you need will be trial and error. Don’t be
afraid to make ongoing changes to your site once it is up, there is always a way
to improve it.
Sincerely,
Scott Bianchi
"Starting Your Own Website"- copywritten in 2005
About The Author
Scott Bianchi is a full-time insurance professional who has recently gotten
into building his own websites as a hobby. www.bestinternetbargains.com
Find more articles of interest at http://www.articlecity.com
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